Measuremint (Pty) Ltd
Measuremint (Pty) Ltd
Office 204B Parktown Quarter
Cnr 3rd & 7th Avenue
Parktown North
2193
 
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Tel:  011 021 8346
Fax:  086 503 7395
Email:  daryl@measuremint.co.za
Web:  www.measuremint.co.za
  
Up to 15 % discount offered to Dining-OUT and Sleeping-OUT members. Quote your member number when placing your order.


Satisfaction and word of mouth are key concerns in any business and consumers are not afraid to voice their opinion with friends, family and colleagues which can be potentially damaging to a service business. Look at hellopeter.com for instance your bad service is splashed over the internet for everyone to see, wouldn’t you rather resolve the problem with the consumers 1on1?

Sure there are nice, colourful comment cards in many restaurants and hotels where customers can tick off their ratings ranging from poor to excellent, but are these effective? Do the bad ratings reach head office or do they simply make their way into the bin during the daily staff dustbin shootout? Are South African consumers even willing to stand in front of a waiter and tick off how poor they are at their job or how bad the food is?

There is no level of anonymity during in-store ratings. There is a great need to automate this process in a cost-effective manner with highly reduced turnaround times while ensuring greater reliability and validity. With the Measuremint model all it takes is one line of SMS text for 5 ratings to be processed online or their thoughts added to your Measuremint mobi-site.

Once the SMS/information is sent, a reply is sent back to the customer indicating incentives, notification of upcoming promotions or any other information for that matter. This feedback loop is a connection between you and the consumer. Creating an incentive mechanism provides a sales driving and customer retention effect.

Acquiring new customers can cost five times more than satisfying and retaining current customers, Measuremint is a cost effective customer retention tool for the time poor business owner.




 
 
 

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Sister sites : www.sleeping-out.co.za : www.dining-out.co.za : www.Eating-OUT.co.pt